Introduction
As the real estate marketing landscape rapidly evolves, businesses are continuously looking for tactics to grab the attention of prospective buyers and sellers. One powerful digital marketing tool that has proven to be highly effective is retargeting for real estate. Retargeting ads allow real estate professionals to stay in front of potential interested prospects and increase conversion rates. But what exactly are remarketing property listings, and how do you utilize them in real estate? Let’s break it down.
What Are Retargeting Ads?
Google retargeting for realtors (also called remarketing ads) are digital ads aimed at users who have previously visited your website or engaged with content from your site. Retargeting ads show up across many platforms, such as social media, Facebook retargeting for real estate, Google Display Network and other websites which reminds visitors about your services and puts a cue to return and take action.
“Why Retargeting Ads Are a Game-Changer for Real Estate”
Retargeting ads function via tracking pixels (or cookies) that track users visiting your real estate website this includes your homepage and property listing pages.
Once they leave without taking any steps, your ads will display across the “internet” to keep your brand front of mind, in hopes that it leads them back.Retargeting ads are important for high-converting real estate funnels, as they nurture your leads over time.
Buying or selling a property is not an immediate decision which means you have to ensure that your brand is in front of the lead until a decision is made or until a lead is ready to take the next step. Retargeting ads also reduce the possibility of losing leads completely and provide a more cost-effective way to improve conversions.
Key Benefits of Retargeting Ads in Real Estate
- Enhanced Brand Recognition: Retargeting in real estate solidifies your visibility so that prospects remember your real estate business when the time comes to take action.
- Improved Engagement Rates: Prospects who are exposed to dynamic real estate ads typically engage more frequently by returning to your website and searching listings which results in increased engagement.
- Increased Conversion Rates: Retargeting emails for property buyers keeps reminding individuals of properties they looked at or services they explored, thus there are more increasing chances of converting visitors into leads and clients.
- Cost-Effective Marketing: Because retargeting is focused on individuals who already expressed an interest in your real estate services, it creates a more efficient ad spend for generating a solid ROI on your advertising campaign compared to marketing to a completely new audience.
- Custom Tailored Ads: How do you retarget real estate leads? You build ads that are tailor made for consumers based on their browsing habits. For example, if a consumer went into a website that offered luxury apartments, they could be retargeted with ads for similar luxury types of properties.
How to Effectively Use Retargeting Ads in Real Estate
- Segment Your Audience: Divide visitors based on their preferences—buyers, sellers, investors or renters—and create specific advertisements.
- Use Quality Visuals: Utilizing attention grabbing property pictures or video footage will promote engagement with the listing and will also promote click-through rates.
- Provide Value-Based Content: Rather than simply advertising properties just provide engaging value-based content while including your property listings such as market stats, home-buying tips or financing options to develop trust.
- Set Frequency Caps: Avoid overwhelming potential clients with excessive ads; instead, maintain a balanced ad frequency to keep their interest without causing annoyance.
- Use Multiple Platforms: Use Facebook retargeting for real estate, Instagram, Google, or YouTube etc. to reach and impact the real estate audience at scale.
Conclusion
Real estate PPC strategies such as retargeting ads, have changed the landscape of real estate marketing as we know it. This type of advertising enables businesses to re-engage prospects who have previously shown interest, build relationships/engagements/interaction on leads, and ultimately drive conversions! By following retargeting campaign best practices, real estate professionals can increase their online presence, build credibility, and ultimately close opportunities with efficiency.
If you are in real estate, the time is NOW to use the power of retargeting in real estate and take your business to the next level!
Book a session to learn more about retargeting ads!
