Utilize Instagram advertisements for generating real estate leads! Learn how to find the right buyers, make compelling content, and optimize your ads for the best return on investment! Elevate your real estate advertising with professional tips!
Introduction
Instagram is one of the most powerful marketing platforms available, making it a great channel for real estate professionals to generate quality leads! With over a billion monthly active users and a visual format, Instagram gives property-centric businesses a new way to show listings to buyers!
Why Instagram Ads for Real Estate?
Instagram has many benefits for real estate marketing:
- Visually-Driven Platform: Real estate utilizes visuals to a great extent, and Instagram’s visuals-based format allows you to show properties in the best light.
- Advanced Targeting: Best Instagram Targeting for Property Sales
enables you to target very specific demographics, interests, and behavior through Instagram ads to reach potential buyers.
- High Engagement Rates: Instagram users engage much more than users on other platforms, making it an ideal place for real estate lead generation.
How to Run Instagram Ads Effectively for Real Estate Lead Generation
1. Define Your Target Audience
Identify Your Ideal Customers, successful Instagram advertising campaigns begin with determining your ideal customer. This includes:
- Location Targeting: Target neighborhoods, cities or even ZIP codes that you work in.
- Demographics: Target first-time homebuyers, luxury buyers, or investors. Interests Behaviors: Reach users who are actively searching for real estate, or following Realty content.
- Custom Audiences: Re-target past visitors to your website or leads you’ve previously reached out to.
- Lookalike Audiences: Reach potential buyers similar to folks you’ve worked with in the past.
- Best Instagram targeting for fulfilling your property sale: Customize your filters to identify high concentrating buyers.
2. Choose the Right Instagram Ad Type
When marketing your Real Estate on Instagram you have several ad types you can run.
- Photo Ads – Share high-quality images of property.
- Real estate Video Ads – Real Estate accounts are one of the best ways to share virtual tours or highlight property features to buyers.
- Carousel Ads – Share a photo of every room in the property or use photos of multiple homes.
- Story Ads – Create stories ads that take up the entire mobile screen and include everything about the ad campaign in one ad.
- Video Ads – Similar to narratives, the benefit of an engaging high-quality video ad for real estate marketing is to capture and keep buyers engaged.
3. Create Compelling Ad Content
Design Attention-Grabbing Ads, Instagram advertisements must be captivating and persuasive:
- Utilize quality visuals and media to feature the properties.
- Potential benefits of using high quality visuals, such as properties’ features (including price, location, ownership) etc.
- Include a strong call-to-action (CTA) such as “Schedule a Viewing,” “Get More Info,” or “Book a Consultation.”
- Use social proof to verify plan messaging from past clients.
- Best Hashtags for Real Estate Posts: Include relevant hashtags, such as #DreamHome, #LuxuryLiving, #RealEstateInvesting, #HouseHunting, and #HomeForSale, etc., to enhance reach and engagement.
4. Optimize Your Landing Pages
Your advertisement should take you to a landing page that will contribute to high conversions:
- Ensure it is mobile-responsive and has a good loading speed.
- Make it professional, clean and user-friendly.
- Include a lead capture form with minimum required fields as possible.
- Incentivize by offering something like a free property consultation or market report.
5. Set a Budget and Monitor Performance
To maximize return on investment (ROI) allocate your budget properly:
- Start with a test budget to measure performance.
- Be sure to track click through rate (CTR), cost per lead (CPL), and engagement rate.
- Use Instagram Insights to manage the campaign once it is running.
- High-ROI Instagram Ads for Real Estate: It is important to continuously optimize your campaigns by testing different creative, audiences, and ad placements.
6. A/B Testing for Better Results
Try testing variations of your ads to see which ones work best for you:
- Try testing different headlines, descriptions, and CTAs.
- Compare the performance of images vs videos.
- Try testing different audience targeting settings.
7. Retargeting and Follow-Ups
Retargeting helps follow up and nurture leads to increased conversions:
- Show ads to users who visited your website, but didn’t convert.
- Using Instagram DMs and comments to engage potential leads.
- Follow up with an email or direct message and provide more property details.
- Real Estate Influencer Marketing: Work with influencers and (local) realtors to bring your brand to a larger audience and help establish credibility.
Case Study: Successful Instagram Ad Campaign for Real Estate
The Challenge: A real estate agency located in Dubai faced difficulty obtaining quality leads for their high-end property listings utilizing traditional marketing methods.
Our Strategy: We helped the agency launch Instagram paid ads to generate leads, using both real estate video ads and carousel ads to showcase its high-end properties. This campaign utilized best Instagram property sales targeting, and focused on both high-income demographics and real estate investors.
The Results: Within 90 days, the agency was able to generate 35% more leads and decreased its cost per lead (CPL) to 20% less in its advertising costs. The agency successfully closed multiple sales demonstrating high ROI from Instagram ads for real estate in Dubai.
Conclusion
When you approach Instagram ads strategically, your lead generation can enter a whole new level when it comes to real estate. After you determine your audience, use the proper ad placements, optimize your content and continue to optimize your advertising campaign, you will no doubt find yourself converting more potential buyers.Start leveraging Instagram marketing for realtors today and take your real estate business to the next level!
Start running your first Instagram ad—book a free strategy call!
